Since its founding in 1910, Hitachi has acted from a corporate philosophy of contributing to society through technology. Our pioneering spirit is based on the principles of harmony and sincerity. Our corporate statement “Inspire the Next” is a declaration of our vow that the Hitachi brand will continue to meet the expectations of our customers and society in this age of information, knowledge and the empowered consumer.
![[image] Prevention of Global Warming Reduce CO2 emissions in energy production Enhance energy efficiency of our products Conservation of Resources Collect products for reuse or recycling Preservation of Ecosystem Reduce negative effect on air, water and soil Towards a Sustainable Society](images/eco_vision.jpg)
Hitachi has been at the forefront of developing efficient technologies and solutions that provide sustainable benefits for decades. Hitachi is committed to providing a better future for generations to come and therefore embarked on several environmental programmes to benefit society in the short and long term.
To address sustainable needs, Hitachi has three sustainable programmes:


The global demand for data continues to grow at a staggering pace. The result is increased demand for server space, server density, and power requirements to fuel the data centre requirements. With emissions from data centres on the rise corporations understand a change from the norm is required. As a result, in 2007 Hitachi embarked on the CoolCenter50 programme. The CoolCenter50 programme is a commitment by Hitachi to reduce DC power consumption by 50% in a span of 5 years. In order to achieve this goal Hitachi brought together the collective product innovation of the Hitachi group, encompassing a host of technologies to drive efficiencies including next generation IT equipment as well as efficient cooling solutions, power supplies, switchgear, and management software.
![[Image] Datacenter](images/coolcenter_01.jpg)
![[Image] Eco-friendly Datacenter Project / Characteristics Improving the facility environment itself as well as the IT equipment!](images/coolcenter_02.jpg)