LONDON, PARIS, BERLIN, WARSAW, 12 JANUARY 2009 – Hitachi Europe has today unveiled its new European brand campaign. The TV spot is scheduled to run in the UK, France, Germany and Poland and will be supported by widespread online presence in the same countries.
Following the appointment of CDP at the beginning of October last year, the creative agency developed a campaign to help increase awareness of the Hitachi brand. The campaign has also been designed to strengthen Hitachi’s environmentally conscious image.
The result is a thoughtful campaign which beautifully vignettes the world and how Hitachi is present across it in so many varied ways. The subtle effects that have been employed across each of the channels create a very gentle, understated yet distinctive mood for the campaign. The campaign also points out that as a large international group, which touches so much of the environment, Hitachi is doing everything it can to help preserve it.
Hans Daems, Hitachi Europe's Group Public Affairs Officer said: “We're really pleased with the work that CDP have developed for us. This campaign mirrors what we were looking for when we called the pitch last year. It subtly blends the large scale of the Hitachi brand with the unrivalled depth of focus that our organisation has towards long term environmental conservation. CDP has managed to get across the image related to innovation, reliability, diversity and the environment.”
Simon North, CDP's CEO commented: “Hitachi is an amazing company and omnipresent in a way that very few people comprehend – from medical diagnostic equipment to hard drives, from mobile phone screens to next generation Hybrid trains. It's staggering to realise that in Europe very few people are ever more than 6 feet away from a Hitachi product or component! CDP's aim is to inform people of this whilst at the same time reassuring them of the environmental vision and social responsibility that the organisation holds at its core.”
The campaign was written by Andy Lockley and Jon Foye, directed by Charlie Crane (out of Knucklehead) whilst Online was developed by Lika Razac-Ince.
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