Discover the meaning behind our motto
Our corporate statement, like so much of what we do, is a collaborative work. We asked people across our business to help us define our core beliefs and methods in a single statement.
Inspire the Next was the result.
The phrase is deliberately open-ended – and acts as an invitation to you to fill in the last word: Inspire the next... idea, product, society, system, era, solution, or something else entirely. In itself, the phrase is a source of inspiration.
The word "inspire" comes from the Latin word "spirare" meaning "to breathe". Inspire the Next refers to Hitachi breathing life into the next generation and future societies. It expresses our belief that the pioneering spirit (kaitakusya-seishin) of Hitachi will meet the challenges of the future.
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