Harmony, sincerity and pioneering spirit since 1910
Since Hitachi began, we’ve been committed to serving society through technology. Society has changed significantly in the last 100 years, but our key principles remain the same.
Wa – "Harmony"
Hitachi people rely on full, open discussions to set goals and meet them as a unified team. "Wa" has a double significance. It stands for harmony within and among Hitachi Group companies, and also between the Hitachi Group and society as a whole.
Makoto – "Sincerity"
As citizens of the global community, every member of Hitachi strives to act with sincerity and integrity at all times. Momentary profit and loss do not inform our actions. We make decisions from an ethical viewpoint.
Kaitakusha-seishin – "Pioneering Spirit"
Hitachi is proactively working to meet the expectations of society and our customers. We address the fundamental challenges facing the world community through continual innovation.
