Hitachi Design Centre Europe, based in Europe since 1994. As strategic design satellite of the Hitachi global design network, HDCE is located close to London at Hitachi's European headquater. Our strategic position allows us to have a global view on all the trends in the “Old World” and be inspired by the diversity of all Europe in comparison to the Asian cultures.
Enhance the given creative latitude to become the source of Inspiration to effectively contribute to the creation of a sustainable European society through enhanced value services and technology.
Wa – “Harmony” : Hitachi moves steadily forward by relying on open and exhaustive discussions. Once we have decided on a goal, move towards it as a unified whole. This keyword has a double significance; it implies not only harmony within and among Hitachi Group companies but also between the Hitachi Group and society at large.
Strategically based at Hitachi European headquarter, our Mission is to explore the real needs of our society, and translate these into achievable goals to refine Hitachi's products, services and solutions constantly. To increase Hitachi Brand loyalty in Europe through a consistent value Brand experience and Web communication. To passionately support Hitachi business synergies globally and locally to make the Hitachi Brand a vital and tangible one at every customers point of choice.
