As spearhead of Hitachi Corporate Brand Headquarters and throughout our comprehensive design activities HDCE provides consistent Hitachi Brand touchpoints through products, solutions and communication. We consult Hitachi Europe Corporate and Business Divisions in Brand strategy, Guideline and Corporate Design to ensure Brand differenciation recognition and Brand loyalty from our Hitachi customers in Europe.
The Hitachi Brand embodies the company's unique vision, indispensable to struggle through ever-intensifying competition in the world market. In this context, augmenting the value of the Hitachi Brand in Europe will help raise the value of the Hitachi Group as a whole.
Design is an informed decision-making process by which information is transformed into an outcome, be it tangible or intangible. Our expertise is a holistic, interdisciplinary and systematic design approach. Based upon a comprehensive knowledge about European customer, advanced technology, cultural trends and our unique methodology we are able to provide value experiences to Hitachi customer.
Located in the European creative capitals Milan and London, we are actively involved in the changes of EU society, the latest trends and developments. Our international Design team with unique mix of different cultures and skills, is able to identify and analyse new trends at early stage and provide comprehensive society/market and technology information as business intelligence.
