Located in the European creative capitals Milan and London, we are actively involved in the changes of EU society, the latest trends and developments. Our international Design team with a unique mix of different cultures and skills, is able to identify and analyse new trends at an early stage and provide comprehensive society/market and technology information as business intelligence.
Europe is a multi cultural power house where companies not only compete in the shop or online. International fairs and local events will also play an important role to come in direct contact with your customer and competitor. We regularly cover major events in Europe at our customer's requests. Over time, we cultivate a sense of the market and provide historical data to complete specific investigations compliant with Hitachi's CE product and service portfolio. We cover major industry and technology events in Europe, and provide comprehensive reports with valuable insight, enabling us to complete your market investigation from a customer’s point of view.
In order to create ideas for new applications and concepts which will fulfill the market's needs, it is important to be in contact and constant dialogue with the potential users of new services and technologies, ideally at an early stage of the development. In order to exceed our customer needs and project requirements we have developed our methodology and network to be able to investigate future needs, assess potential innovation, forecast and create future markets together with universities, collaborating companies and business partners.
Approaching the “market”, means for us, placing the end user in our focus. The market as investigated by us is about service solutions, provided through technology and products, through software and interfaces online or embedded in a larger IT infrastructure. Objective of our investigations: what added value a person will perceive in a given social context through specific products and services. With our customers we usually agree on the complexity of the application and on the specific time frame of our research: it can be today or, for a market, a not so distant future (e.g. 3 years time). Of relevance are further a comprehensive competitor research, the context definition, technology road mapping, comprehensive user observation and daily user interaction to complete our market research. On request we can provide only one specific aspect of a market research as required.
