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Is your next co-worker a robot?
In fact, by using AI for repetitive and laborious tasks, there is opportunity for an environment where humans are able to upskill and focus on more creative and strategic decisions.
From workflow management tools to trend predictions and the way brands purchase advertising, AI is changing the way we do business. The Japanese venture capital firm Deep Knowledge even nominated an AI board member for its ability to predict market trends faster than humans. The possibilities for when humans and AI work together are far more exciting than any new software.
Numbers vs. instinct
Big data is a goldmine for businesses, and it has been a primary driver for AI advancements, as machine-learning technologies can collect and organise massive amounts of information to make predictions and insights that are far beyond the capabilities of manual processing. Not only does it increase organisational efficiency, but it dramatically reduces the likelihood that a critical mistake will be made. AI can detect irregular patterns, such as spam filtering or payment fraud, and alert businesses in real time about suspicious activities.
But don’t expect a machine takeover any time soon. As easy as it is for machine-learning technology to self-improve, what it lacks is intuition. There is a gut instinct that can’t be replicated via algorithms, making humans an important piece of the puzzle. The best way forward is for humans and machines to live harmoniously, leaning on one another’s strengths. Advertising is a perfect example as businesses can spend hours labouring over data and costs to implement their strategy, but machines are now doing much of the analysis, allowing advertisers to upskill and focus on creating more engaging content.