Tokyo, January 27, 2011 — Hitachi, Ltd. (NYSE:HIT / TSE:6501) today announced that it would transfer a part of its Consumer Business Division which supervised sales function for the digital media and consumer products (“Business Being Split”) to Hitachi's wholly owned subsidiary Hitachi Consumer Marketing, Inc. (“Hitachi CM”) via a corporate split (the “Corporate Split”) with Hitachi CM as the successor company, effective April 1, 2011 (planned). With the Corporate Split, Hitachi's wholly owned subsidiaries Hitachi Living Systems, Ltd., which is responsible for the procurement of home appliances, and Hitachi Sales Corporation of Taiwan, Hitachi (Hong Kong), Ltd., Hitachi Sales (Thailand), Ltd., Hitachi Sales (Malaysia) Sdn. Bhd., and PT. Hitachi Modern Sales Indonesia which are responsible for home appliance sales in the Asia region, are scheduled to become subsidiaries of Hitachi CM on the same day. The Corporate Split is being carried out as a simplified corporate separation with a wholly-owned subsidiary as the successor company for the Business Being Split, and therefore certain disclosures and details are omitted.