Maidenhead, UK. 3 March 2011 — Hitachi Display Products Group (DPG) has introduced two new ultra high brightness (UHB) TFT display modules which are ideal for sunlight readable applications. The two new transmissive mode displays feature high brightness LED backlighting providing an exceptional brightness of 1000cd/m². The long life LED backlights employed provide 70K hours of operation to half brightness lifetime. The high level of brightness achieved with Hitachi's new UHB LED backlit displays has previously only been achieved with displays using power hungry CCFL backlights.