Hitachi Launches Global Brand Campaign

Tokyo, May 22, 2013 - Hitachi, Ltd. (TSE:6501) today announced that the Hitachi has initiated a Global Brand Campaign and will convey a globally unified message through various media. This campaign is being run with the aim of expressing the Hitachi Group’s management strategy to the market. Under the campaign slogan “SOCIAL INNOVATION – IT’S OUR FUTURE” Hitachi will target 17 countries and regions around the world, including Japan as well as UK, Poland, Turkey Russia and South Africa. Through this campaign, Hitachi will endeavour to build a brand as a global company in the Social Innovation Business.