Hitachi Launches New "Global Brand Campaign"

Tokyo, Japan, May 23, 2016 --- Hitachi, Ltd. (TSE: 6501) today announced that the Hitachi Group launches the new “Global Brand Campaign” that is aligned with the management vision based on the “2018 Mid-term Management Plan” created during the current fiscal year. The new campaign will be rolled out simultaneously in 19 countries through various media. Under the campaign copy “THE FUTURE IS OPEN TO SUGGESTIONS,” the goal of this campaign is to build the brand through collaborative creation with customers and partners.