The use of new retail technologies could triple if customers understood their true value, reveals Hitachi Consulting UK

LONDON, UK, November 19th, 2012 - Hitachi Consulting UK, a recognised leader in delivering proven business IT strategies and technology solutions, has today released new research that reveals that only 12% of Britons have ever scanned a QR code when shopping – but that three times this number would be willing to do so if they believed that it would offer them added value in the form of discounts, rewards or a more personalised service.