Hitachi Establishes NEXPERIENCE for Accelerating Social Innovation Business

Tokyo, October 15, 2015 --- Hitachi, Ltd. (TSE: 6501, "Hitachi"), today announced the establishment of “NEXPERIENCE,” a systematized process it has developed to facilitate the process of collaborative creation with customers. NEXPERIENCE is a collective term Hitachi will use for an approach to exploring and discovering business opportunities, creating business concepts and designing business models through in depth collaboration with customers. NEXPERIENCE uses systematized methodologies, tools, and spaces to foster the process of collaborative creation with customers. In an effort to be a leader in the Social Innovation Business, Hitachi will utilize NEXPERIENCE to accelerate collaborative creation with customers across various industries with the goal of resolving customers’ issues and addressing societal challenges.